Product builder bridging strategy and design
I combine product strategy with hands-on design to validate ideas and ship products that deliver real value, fast. I work across leadership and IC roles, always shaping my contribution to the problem, the product, and the team.
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What I do
Currently Head of Product at The Right Fit, helping brands and creators connect and collaborate.
My second time at The Right Fit. I returned because I'm passionate about building tools for my fellow creators — and I see an opportunity to deliver value as the creator economy continues to evolve and mature. Most recently, we've been building Matchie.ai, an AI-first platform to make influencer marketing more predictable, efficient, and outcome-driven.
Product Strategy
Aligning the team, de-risking decisions and defining problems worth solving. Setting direction that delivers value, not just roadmaps.
Product Design
Hands-on product discovery and design. Leading a small team of designers. User interviews, designing interfaces, flows, and experiences that solve real problems at scale.
Frontend Engineering
With the help of AI, we are building in code as early as possible. Using modern tools, like Cursor and Claude Code to prototype, communicate our ideas to the engineering team, make changes in production and ultimately ship faster.
Brand & Web Design
You can’t just build it and expect them to come. I use my background in marketing to help our go-to-market efforts wherever needed. From graphic design, to web design, copywriting and branding.
How I work
I believe in principles over process. The how should adapt to the context – the industry, the team, the constraints.
These principles are top of mind for me today, but they evolve based on my own experience and learning from product thinkers like Marty Cagan, Teresa Torres, Geoff Charles and many more. I'm always open to continue evolving how I think about working with people and building products.
Start with the problem
We are solving problems and delivering value, not just shipping features.
Tackle risks upfront
Before building anything, identify risks and validate ideas in the fastest, cheapest way possible. Key risks: value, usability, feasibility, viability, and ethical.
Speed is a competitive advantage
I look for ways to increase velocity at every turn. Not speed for its own sake, but speed that compounds—faster validation, faster iteration, faster value delivery.
Deliver outcomes
Know what outcome you want to achieve and measure for it. Plan to iterate, fight for adoption, and keep pushing to achieve customer and business impact.
Tools
The family business
A store that celebrates great design, crafted with purpose, time-tested, and hard-wearing.
My wife and I (but mainly my wife) run Yesterday Store, a vintage clothing store in The Blue Mountains, specialising in French and American workwear, alongside curated household goods.
